TERRAINCOGNITA was founded in 2019 by Wen Fan. The brand name derives from two words: “TERRA” which refers to the Earth we inhabit, and “INCOGNITA” which symbolizes the unknown. Together, the words represent the concept of an “unexplored territory.” TERRAINCOGNITA aim to create a space unaffected by the constraints of societal norms to showcase ideas. Reflecting the bold spirit of the brand’s founder, these collections hope to serve as a medium to convey to individuals who feel confined by the constraints of their times that they can break away from norm and explore ideas with a new perspective.